The Fresh Market business unit is directly managed by fisher groups who are members of the Multi-Stakeholder Cooperative Wishfood Indonesia Sejahtera. Through this unit, marine catch is sold directly to consumers or business partners without going through long and costly distribution chains.
The goal is to ensure fair prices for fishers and high-quality seafood for consumers.
What Sets Fresh Market Apart
- Direct from the Fishers – Fresher, healthier, and responsibly sourced
- More Stable Prices – Minimizing price manipulation by intermediaries
- Collective Sales System – Strengthening the bargaining power of fishers
Main Products Offered
- Fresh fish (tuna, mackerel, skipjack, etc.)
- Other seafood: shrimp, squid, crab
- Seasonal catch based on regional availability
Why Fresh Market KMP Is Different
- Promotes fairness and transparency in the supply chain
- Products are sold through a cooperative system managed by the members themselves
- The public can directly support coastal economies by purchasing fresh, local seafood